The CLIO Awards have been rated as the "best judged" awards
among the top international advertising awards. That's why The Hollywood
Reporter decided to use the same system and ensure work is judged solely on the
creative and not on production budgets, box office receipts or critical
acclaim. Small independent films with creative work done by small
independent agencies will now have the same opportunity to be recognized for
great work as blockbuster films with work done by major agencies. Jury
members will not be allowed to judge their own work and they have the power to
award as many or as few pieces of work as they deem deserving. There is
no requirement that winners be crowned in any category or medium. 5
juries will be convened to judge the 2011 awards:
Audio/Visual Jury - Print Jury - Interactive Jury - Display Jury - Public Relations Jury
Each jury will be comprised of senior level creatives with years of experience
in that particular medium. Each year, a completely new jury will be
elected.
The 2011 list of jury members and biographies will be announced soon!
Not all work is created equal so we decided to use the tried and true
method of awarding work on three separate levels: Gold, Silver and
Bronze. In addition, juries have the power to review all gold winning
work in each medium and if they feel one piece stands head and shoulders above
the rest, they may elect to give it the distinction of Grand Key Art.
It's our best in show but it's done by medium and it won't be easy to
win. In fact, there is no need to hand out a single grand winner.
It's all up to the juries.
We also decided to expand the period of eligibility to cover 20 months
and
include the latest work. Any work that appeared in public or will
appear from January 1, 2010 to August 31, 2011 will be eligible for
submission.
Eligibility is no longer based on premiere dates or launch dates. That
means teaser ads can be considered for future releases and the remainder
of the
campaign can be considered in the following year's award entry period.
You just might see work you've never seen before.
For more information on entry requirements, click here.
We spent some time talking to the best agencies in the business and learned about the work that you do. We learned that you do a lot of work for broadcast and games and that home entertainment doesn't always get its fair share of recognition. That's why we added entry types to encompass theatrical, broadcast, home entertainment and games. We also added categories in Public Relations because we know that PR is an integral part of promoting the entertainment industry. In addition, we added technical categories in A/V and Print so that the individual components that make up great work and the people that do it can be recognized.
Now, no matter what kind of work you do, you can be recognized when it's great.