Mediums:

Mediums refer to the type of media used to promote a product and include the following:

• Audio/Visual & A/V Technique
• Collateral
• Display
• Innovative Media
• Integrated Campaign
• Interactive
• Out of Home
• Packaging
• Print & Print Technique
• Public Relations
• Radio

Entrants must select a medium before selecting entry types or categories.

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Entry Types:

Entry types refer to the product which is being promoted and not the medium or venue of promotion. There are four entry types for the Key Art Awards:

• Theatrical - This refers to movie titles released in theaters.
• Broadcast - This refers to TV show titles airing on network or cable channels.
• Home Entertainment - This refers to any theatrical, broadcast or direct-to-video titles released for rental or purchase on Blu-ray or DVD, on-demand or online.
• Games - This refers to all games for sale, rent or subscription that are produced for consoles, handheld devices, mobile devices or online.

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Categories:

Categories describe the specific execution of the promotion within a medium. For instance, a promotion designed for the iPad may be categorized as an App under the Interactive medium. A promotion designed for the side of a bus may be categorized as Transit under the Out of Home medium.