"Like all good stories, good work is made up of key elements. And the CLIO award is a testament to the whole being as good as its parts."
Donna’s career in advertising started with an interest in storytelling. And over 24 years that interest has become a passion that uses a myriad of ways to tell stories. Currently Donna is a creative director at TBWA/CHIAT working on Gatorade. But that in itself is a story…
Donna’s career path has been unusual. She started her career in advertising armed with an offer from Saatchi & Saatchi/DFS in the late 80s stepping out as an agency producer. The early 1990’s afforded Donna the opportunity to move away from producing within an agency environment; she produced music videos, a pilot for Network television, an independent short and an independent feature, both of which garnered distribution. 1996 marks the official start of Donna’s forays into writing and directing with the completion of her first short film. 1996 is also the year that Wieden + Kennedy came calling, so Donna moved to Portland to work as a producer on Nike, Coke, Barqs and Microsoft. Two years later, Wieden and Kennedy offered her the opportunity to work in their Amsterdam office, so off to Europe she went.
In the six years that Donna spent at W+K/Amsterdam, five were spent as head of broadcast. During her tenure, Donna expanded her experience on global brands with Vodafone, Siemens Heineken, Coke, HypoVereins bank and various other clients, while also continuing her now parallel path as a director; finishing her first short documentary, Stalking Muses in 2002. Two years later she made a foray into producing art films and Walking Drawings was exhibited at the Menier Gallery in London. The concept of Stalking Muses became a London based company in 2006 that sought out sources of creative inspiration and then used the power of advertising and film to deliver those messages.
In 2008 Donna was recruited by TBWA/Chiat to be on the team that was challenged to re-brand Gatorade; taking it from “your grandfather’s sports drink” to a brand that in 2011, that has not only retained its heritage and authenticity as a leader in sports science and nutrition, but has become a brand that also has a relevancy in today’s culture and with today’s youth.
In all of this time, Donna has done nothing but tell the stories she finds intrinsic in all communication. She hopes to continue to do so.